Bovine colostrum

There were many wellness crazes in 2024, but bovine colostrum – known as 'liquid gold' – shone through as one of the fastest growing wonder trends in supplements, and this is expected to continue in 2025. The highly concentrated 'milk' that cows produce after giving birth is rich in antibodies, proteins, peptides and vitamins and is claimed by wellness influencers and brands to improve gut health, support immunity, enhance skin radiance and even hair health.